Privacy policy

Last updated: February 7, 2026

Shark operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Shark is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories:

  • Contact details: Name, billing address, shipping address, phone number, and email address.

  • Financial information: Payment card numbers, transaction details, and payment confirmations.

  • Account information: Username, password, security questions, and preferences.

  • Transaction information: Items viewed, cart activity, wishlists, and purchase history.

  • Communications: Information included in support inquiries or direct messages.

  • Device & Usage information: IP address, browser type, unique identifiers, and interaction data.

2. How We Use Your Personal Information

  • Provide and Improve Services: Processing payments, fulfilling orders, and managing your account.

  • Marketing and Advertising: Sending promotional communications and showing targeted online advertisements based on your activity.

  • Security and Fraud Prevention: Authenticating accounts and detecting fraudulent or malicious activity.

  • Legal Reasons: Complying with applicable laws, responding to legal processes, and enforcing our policies.

3. How We Disclose Personal Information

We may disclose your personal information to:

  • Shopify and Vendors: For IT management, payment processing, analytics, and fulfillment.

  • Marketing Partners: To provide personalized advertising via third-party services.

  • Corporate Group: With our affiliates or in connection with a business transaction (e.g., merger).

  • Legal Authorities: When required to protect our rights or comply with a warrant/subpoena.

4. Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes your data to provide and improve the Services. In certain cases, Shopify acts as a data controller. You can learn more by visiting the Shopify Consumer Privacy Policy.

5. Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access, Delete, or Correct your personal information.

  • Opt-out of Sale or Sharing for targeted advertising.

  • Object to Processing (specifically for users in the UK or EEA).

  • Withdraw Consent at any time where we rely on it to process data.

To exercise these rights, please contact us at the email address provided below.

6. Security and Retention

We maintain security measures to protect your data, though no system is "perfectly" secure. We retain your information as long as necessary to maintain your account, provide Services, or comply with legal obligations.

7. International Transfers

We may transfer, store, and process your personal information outside of your country of residence (including the United States). For transfers from the EEA or UK, we rely on recognized mechanisms such as Standard Contractual Clauses.

Contact Us

Should you have any questions about our privacy practices or if you would like to exercise your rights, please contact us at:

  • Company Name: AURA OPERATIONS LTD

  • Address: 

    128, City Road
    LONDON, EC1V 2NX
    UNITED KINGDOM

  • Email: contact@shark-expert.com

For the purpose of applicable data protection laws, we are the data controller of your personal information.